Celltick and Airtel to launch home-screen based commerce
Celltick, a mobile commerce company, will partner Airtel Lanka, a
telecommunications company, to provide a fully managed high-value
interactive service on the home screen for Airtel Lanka's 1.7 million
subscribers based on its patented LiveScreen platform. Celltick's
managed service delivers location-based information and provides ease of
access to relevant content, service discovery and mobile coupons for
physical goods that can be redeemed in stores.
"We are happy to partner Celltick and introduce a mass market service
that delivers content and services to the mobile home screen of
consumers using a simple interactive medium," said CEO and MD at Airtel
Lanka, Suren Goonewardene.
"The partnership enables us to realise our vision of delivering
innovative services that provide personalised content and information to
subscribers," he said.
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