A & E Lanka key partner in CFW's 'Swim'
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Director, Sales and Marketing, American & Efird Lanka,
Sanjay Chandraratna (right) greets President, CFW, Ajai Vir
Singh at the press conference. |
American & Efird (A&E) Lanka, a fully owned subsidiary of industrial
sewing thread manufacturer American & Efird LLC, USA, will be a key
partner at the 'Swim' organised by Colombo Fashion Week (CFW) on August
7-8 at Hilton Colombo.
Launched for the first time in Sri Lanka by CFW, Swim, a season of
its own, will continue to be an annual event or rather a platform for
local and international swimwear designers and manufacturers.
Sri Lanka, known to the industry as one of the best apparel sourcing
destinations with world-class manufacturing abilities, has shown immense
potential during the past few years to become a hub for
swimwear.Managing Director, A&E Lanka, Priyantha Aluthwatte said, "We
are a brand chosen by apparel manufacturers for any and all seasons and
with the swimwear category exhibiting an increasing demand in Sri Lanka
we're more than delighted to partner the first-ever swim season of CFW
which we hope will be a leading swimwear show in the global landscape in
the future.''
A&E has been in the fashion industry for over 120 years and has
continuously been recognised for its leading edge technology,
orchestrated delivery logistics, continuous and sustained innovation,
peak process efficiency, dedicated and flexible service and wide
spectrum product portfolio. |
