Milestone  

Fashion Bug's 'Sisu Dirimaga Foundation' recognised

Fashion Bug, with over 17 outlets islandwide carried out a CSR initiative at the Sisu Dirimaga Foundation.

It included a career guidance program for G C E A/L Students and school leavers, the drinking water project that was completed and presented to the Ovitigamuwa Maha Vidyalaya, donation of the computer unit to the Thumbe Kanishta Vidyalaya, and sponsorship of the Dhammikka Kithulgoda scholarship foundation. Foreign Minister, Mangala Samaraweera presented them with awards at an Advanced Level seminar held at St. Thomas' College, Matara. This event was sponsored by Fashion Bug.

Professor E.A. Illeperuma conducted the program at St. Thomas College, Matara, for over 1000 A/L Science and Mathematics students, with discussions using past examination papers in Chemistry.

Fashion Bug has conducted career guidance programs under the Sisu Dirimaga Foundation in 20 schools to date, with over 7000 students having participated.

"The Sisu Dirimaga Foundation is a sustainable CSR platform as opposed to miscellaneous one-off projects that lack long-term objectives.

The Sisu Dirimaga program will ensure that all our projects stem from one key platform, establishing a clear CSR identity for Fashion Bug as a responsible corporate entity, as well as bettering the prospects of rural school leavers.

Moreover, developing underprivileged schools in rural areas through mobilizing projects, upholding and financially enabling underprivileged students who excel academically, enabling the dreams of those with the desire to learn and making a reality of education for everyone irrespective of the circumstances, is our goal. We will conduct these program in over 120 schools islandwide, and over 100,000 students will benefit as a result," said Shabier Subian, Director of Fashion Bug and Founder of the Sisu Dirimaga programme.

In addition, Fashion Bug is also involved in several other CSR projects which include the Kalubowila Hospital, Maharagama Cancer Hospital, Ragama Hospital and an environmental project in Kurunegala, titled Thuru Sahasak and Puruduwanna.

Fashion Bug was founded in 1994 in Bandarawela with a seven member team. The first shop being a mere 500 square feet in Bandarawela town.

The brainchild of its founders are Rizal and Ashan Subian and A.C.M. Tharick. Today it has evolved into a household brand that boasts of 17 outlets islandwide.