Plenty Foods sustains farmers

Plenty Foods (Pvt) Ltd., (PFL), a fully owned subsidiary of Ceylon Biscuits Ltd., manufactures 'Samaposha' cereal brand for children and adults. It is 100% locally manufactured using natural ingredients. Plenty Foods (Pvt.) Ltd collaborates with 8,000 farmers who grow crops to manufacture 'Samaposha'

The company has extended its 'long-arm of charity' to sustain farmers who are connected to the company. The company recently launched its latest corporate social responsibility initiative GoviSuwaya (ensuring the health of farmer communities) with the opening of a water purifying unit in Getalawa, Galenbindunuwewa. The water purification unit provided by Samaposha provides purified water for affected farmer families.

The company has identified the critical need for a water purifying unit in the area as many farmers are increasingly being affected by kidney disease. The final outcome of this problem has ripple effects which is far more serious than what the affected farmers realise. When the farmers are hit by illness, production declines sharply and eventually sourcing quality raw materials becomes a challenge. As a result, the prices of the end product inevitably goes up.

CEO, PFL, Shammi Karunaratne said, "We believe that protecting the farmer community is as equally important as protecting customers. We provide these facilities and hygiene solutions to farmers' expecting no return. We treat them as part of the PFL family and are there for them when they are in need. This is only the start of the GoviSuwaya program. We hope to conduct a series of medical camps, health screenings and medical consultations for farmers in due course."