Unilever opts for 'Lux Fragrant Gold'

A winner of a pendent with actress Pooja Umashankar. Pic: Vipula Amerasinghe

Unilever's iconic beauty brand Lux unveiled its latest brand innovation, 'Lux Fragrant Gold' in Colombo last week.

Unilever's Category Head Skin Cleansing, Shanika Jayawardana said, "Consumers will experience fine fragrance not only in a bar of soap, but also in the beautifully crafted pendant, made of gold and infused with the signature Lux French Rose Fine Fragrance."

"Lux which has been making headlines recently as a result of a host of innovations, including a French Fine Fragrance being at the heart of its soap, has over the years been synonymous with beauty and glamour, and now we will be giving our consumers the opportunity of wearing Fine Fragrance infused jewellery, thus creating another milestone in Lux's unique and star studded history," said Ms. Jayawardana.

Unilever's Assistant Brand Manager for Lux, Inura Jayasuriya said, "Consumers could text in the unique code on the soap bars to win a crafted Lux Gold Fragrant pendent and experience the beauty of Fine Fragrance captured forever in fine jewellery."