Home cinema platform for Lankan producers

Dialog's 7th Circuit:

Dialog Television last week launched its pay-per-view home theatre innovation to provide local movie and theatre producers a platform to reach over 700,000 Sri Lankan homes.

Branded as the 7th Circuit, Dialog Television's latest channel will carry pre-cinema movie premiers to homes across Sri Lanka based on a pay-per-view model.

The pay-per-view model adopted by the 7th Circuit enables viewers to pay for a specific program - for example, a movie premier running on a particular day or time slot, thereby providing a viewing option similar to the purchase of a cinema or theatre ticket for the entire household.

The 7th Circuit is an initiative launched by Dialog Television in collaboration with Sri Lanka's film and theatre industry.

Central to the design of the 7th Circuit is the setting up of a business model and exposition platform to spur creativity among Sri Lankan producers and directors, by bringing together their premier creations alongside a viewing base of over 700,000 households.

The popular romantic drama Mey Wagey Aadarayak, directed by veteran director, Chandran Ratnam, will feature on the 7th Circuit during the inaugural week for three days from 7 p.m.

The '7th Circuit' will continue to present viewers exclusive premieres, live concerts and the latest productions for the silver screen, including limited content from the world of theatre - seen and aired only on Dialog Television. Head of Business, Dialog Television, Chirantha De Zoysa said, "Dialog Television is proud to partner the Sri Lankan film and theatre fraternity to present a new future and experience for the industry and viewers alike. The 7th Circuit will fuel the growth of the industry infusing much needed accessibility and reach, whilst viewers would benefit with access to live and exclusive content."