Workshop on fusion marketing
|
Lon Safko |
The Sri Lanka Institute of Marketing (SLIM) will host a leading
business author, inventor, strategist and futurist, Lon Safko at a
workshop on Friday, May 27.
It will be based on Lon's newest invention, 'Fusion Marketing and the
Safko Wheel Marketing Toolkit', which has been accepted by the United
States Patent and Trademark Office. The workshop is the latest in a
series of world-class training programs organised by SLIM to develop the
corporate sector.
Amazon's No.1 bestselling book, Lon's 'The Social Media Bible', the
first and only book to tackle the whole gamut of social media marketing,
is now in its third edition and has been translated into five languages.
'The Fusion Marketing Bible', Lon's newest bestseller, has already
been translated into three languages. This book explains how to pinpoint
the most effective elements of traditional marketing efforts and combine
them with social media and digital marketing to reach more customers,
while spending less money.
Lon was the creator of the 'First computer to save a human life', as
coined by the late Steve Jobs of Apple Incorporated. |
