Munchee extends hands toTrinity College rugby
Munchee, the flagship brand of Ceylon Biscuits Limited (CBL), Sri Lanka’s
largest Fast Moving Consumer Goods (FMCG) conglomerate also a regular sponsor of
school level sports in Sri Lanka, has taken another step in continuing its
commitment to school level sports.
|
Theja Peiris, Group General Manager – Marketing, Ceylon
Biscuits Limited handing over the sponsorship to T. B.
Jeganathan, Vice Principal, Trinity College, Kandy in the
presence of Rohan Abayakoon, Chairman – OTRS and Rahul
Karunathilake, the 1st XV Rugby Captain of Trinity College,
Kandy |
For the first time, Munchee, the No.1 biscuit brand in Sri Lanka is supporting
the game of Rugby by backing the promising Trinity College Rugby team for their
2016 season.
Being one of the top schools in the island, founded in 1872, Trinity College
Kandy inherits a rich history, and bears a prominent rugby tradition.
With the aim of uplifting sports in Sri Lanka at school level, Munchee stepped
forward for the first time to sponsor Trinity School Rugby team for the 2016
season.
Commenting on the contribution to Trinity’s much loved rugby, Theja Peiris,
Group General Manager – Marketing, Ceylon Biscuits Limited, the Associate
sponsor of the team stated the following, “We are happy to join hands with
Trinity College, Kandy as the Associate Sponsor of Trinity Rugby team, for the
2016 season. Trinity College has a rich heritage among rugby playing schools in
Sri Lanka. Munchee as the No.1 biscuit brand in Sri Lanka wishes to extend its
support to further strengthen the game of rugby at Trinity College and to uphold
the legacy of school Rugby.”
“We will not consider this as yet another financial assistance, but this
approach will lead to a long lasting and a prolific liaison. Going beyond a
sponsorship we are honoured to back our young blood in the game”, she further
added.
Rohan Abayakoon, Chairman of the colleges association, the Old Trinitian’s Rugby
Scrummage (OTRS) which manages rugby across all age groups, also acknowledged
Munchee for their immense support for the upliftment of the ‘Trinity Rugby’
brand.
“Munchee has been at the forefront of most of school level sports by backing our
young sports stars. We are grateful for their generous sponsorship of our team
and honoured to have Munchee, No: 1 biscuit brand, on board as the Associate
Sponsor of the Trinity Rugby 2016 season. We wish to continue this partnership
and hope Munchee would be with us in future games as well”, stated Abayakoon.
Sports being integrated into the company’s core CSR ethos, Munchee will continue
to power sport at school level supporting the upkeep of the field. |
