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| Sunday, 28 April 2002 |
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| News Business Features Editorial
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86% seat factor at SriLankan Airlines March 2002 has yielded an unprecedented seat factor for SriLankan Airlines, the highest on record. "We are running full flights all around our route network and have achieved an 86.03 per cent seat factor overall," SriLankan's Head of Commercial G. T. Jeyaseelan said. "The month of March falls within the busy period for air travel. Nevertheless, the seat factor we achieved has overshot the target by several percentage points." Jeyaseelan attributed this upward trend to several reasons. "After July 24, 2001 we were forced to carefully and purposefully re-look our situation, focus more sharply on market economics and determinedly move forward. The results are very encouraging. This is all due to the hard work of our country managers and their sales teams on the field, the dedication and commitment of our revenue management and pricing teams and the technical expertise, advice and training in revenue management given to us by our strategic partner Emirates. No doubt the peace initiatives that are ongoing have played an important part. "Sine November we have also aggressively promoted Sri Lanka in our destinations overseas by undertaking tactical commercial promotions such as a 'buy one, get one free' package and complimentary stays in Sri Lanka for transit passengers. Apart from our regular holidays and stopovers programmes, we also began marketing special interest tours to Sri Lanka." "The shifting of our revenue management team to Dubai last year and the assistance of proven revenue management techniques from Emirates, also helped push up our seat factor and revenue," Jeyaseelan said. The highest seat factor achieved by the airline previously was 84.19 per cent in august 1990 when SriLankan had a fleet comprising two Tristar L1011-500s, two Tristar L1011-100s and one Boeing 737. At present SriLankan's fleet comprises three Airbus A 340s, four A330s and one A320. Jeyaseelan was confident that the airline will achieve a higher seat factor than targeted this month. |
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