Virtusa prepares for expansion

Virtusa's Chief Marketing Officer Marc Hebert visited Sri Lanka recently as part of an operational review of its regional offices both in Sri Lanka and India. Hebert deploys over 90% of his marketing resources in Sri Lanka and India, where the company delivers world class marketing using a 24 hour-a-day model.

According to Hebert, "Sri Lanka represents a key differentiator and value creator for Virtusa - it is one of the key ingredients to our unique culture and dramatic growth."

Hebert said that Virtusa has a truly differentiated strategy in an industry, IT services, where sustainable differentiation is very difficult to create. "We apply Platforming Principles to increase IT and software development efficiencies through our unique 'Conceive, Transform, Optimise,' service offerings.

'Conceive-because we start our new client relationships with consulting services to help our clients envision their 'to-be' state that ensures more agile, responsive IT systems to support their evolving business needs.

'Transform'-because we then execute the transformation of our clients' systems into the future state using our global delivery model. And 'Optimise'-because we then provide ongoing investments in the systems as appreciating assets that deliver increasing value to our clients' businesses over time."

Hebert said that Virtusa's core competence in 'Conceive, Transform and Optimise,' is based on the company's unique productisation methodology, which is derived from its deep software product development, enterprise consulting and systems integration.

"As a result, our DNA is all about our Productisation methodology applied to designing and developing software. CEOs highly value this approach for the way it helps them streamline and rationalise their collection of overlapping, disjointed systems into a coherent architecture that uses the most flexible, nimble software technology."

Virtusa's Chief Software Architect, Chandika Mendis, said that Virtusa's clients appreciate Virtusa's fresh approach to solving their IT problems by creating software platforms that streamline their disparate application silos, making them more agile and responsive so they deliver new products and services to market faster, increase operational efficiency and improve the customer experience.