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HSBC Lifestyle Fair 2006 attracts over 14,000

The two-day HSBC Lifestyle Fair 2006, which was held from July 1-2, 2006 at the Kandy City Centre Car Park attracted over 14,000 consumers.

The HSBC Lifestyle Fair in Kandy offered an array of benefits and choices during the weekend bonanza.

In a bid to provide world-class value addition to consumers, the bank included a whole gamut of merchants under one roof - including consumers electrical items, telecommunication services, florists, jewellers and interior decor.

The fair presented an ideal opportunity to showcase the merchandise of Kandy-based merchants. "We achieved 200 per cent of our target and since this was the first time we launched our product in Kandy, we found that our product was exposed to the right market segment/ The HSBC Lifestyle Fair is going to be a definite event on our calendar", said Mahesh Premaratne, general manager, Koala.

Gamini Chandrasena, public relations officer, Dinapala Group (Kandy group) said, "It was something non-traditional and different and a crown gathering of this magnitude is very rare." Janak Badugama, marketing manager, Toyota Lanka, said "It was both well-organised and well-patronised."

There were also sixteen HSBC stalls, which brought a range of banking products and services to the fair including Home Loans from HSBC, HSBC credit cards, PowerVantage from HSBC, Children's Savings Accounts, 0% interest instalment plans on purchases with HSBC credit cards, BusinessVantage solutions and automated channels such as ATM, Internet Banking and EasyPay facilities in addition to Lifestyle Loans from HSBC.

 

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