Triad turns 14

Triad celebrated fourteen years of service, early this week.

Dilith Jayaweera, Jt. Managing Director

Varuni Amunugama Fernando, Jt. Managing Director

Jt. Managing Director Dilith Jayaweera said, "fourteen years ago commencing operations with just three people, our vision was to be a 100% local agency that truly understands the Sri Lankan consumer. Now fourteen years later, we have mindfully retained that identity, strengthened it and proved the power of our philosophy by challenging the status quo of global multinationals in the industry."

Dedication to cause - remaining truly Sri Lankan - and strength of conviction has enabled the agency to support a range of like-minded Sri Lankan brands with effective, strategic communications.

Refuting varied invitations by global communications agencies for affiliations, Triad has stayed true to itself and its Sri Lankan identity. Heavily reliant on a range of proprietary brand tools that shift consumer insights, convert them to big ideas and produce strategic communications, Triad is a firm believer in the mantra that memorable and effective advertising is a result of insight based conceptualisation.

A communications agency whose lifespan is a veritable case study for the industry, Triad thrives at developing tools, processes and people to reach a level of excellence that surpasses industry norms.

Evaluating universal developments and extracting the essence of these learnings to effectively adopt them to the local context has allowed Triad to maintain the edge in service excellence.

Varuni Amunugama Fernando said, "We have developed a pool of talented people who are on top of global trends because they have been constantly exposed to the very best in the international and local advertising arena.

From a support tools perspective we were in fact the first agency in Sri Lanka to partner with a local software developer to create Job Manager; a single entry job management module which is credited for our speedy and efficient process control.

This was six years ago, we now see global agencies using the same software. Our Media portal is once again a first."