ATM 2007 to tap Mid-East markets

by Chanuka Mannapperuma

The Arabian Travel Market (ATM) 2007 is the industry's leading travel and tourism exhibition to tap the potential of the Middle East markets.

Sisira Aberatne, Management Assistant Marketing Sri Lanka Tourist Board (SLTB) told the Sunday Observer, the objective of the exhibition is to promote Sri Lanka as a travel destination among other countries.

The ATM 2007 will take place for the 13th consecutive year from May 1-4 at the International Exhibition and Convention Centre in Dubai. The SLTB has been participating in the event since 2003 with the Travel and Tourism Industry and SriLankan Airlines. Over 16 companies are expected to confirm their participation at this year's event.

Around 25 local hoteliers and those in the travel and tourism industry will also participate.