Tata Steelium launched in Lanka

Tata Steel launched the Tata Steelium at Waters Edge yesterday. Manufactured at one of the facilities, in Jamshedpur, India, Tata Steelium offers superior product attributes, such as excellent formability, flatness, surface quality, thickness consistency and strength.

Tata Steel has been selling its products in the Sri Lankan market for over 15 years. With time, Tata Steel's focus in Sri Lanka shifted from transactional sales to relationship based sales to key accounts.

It is this long term focus that has allowed Tata Steel, to be a Market Leader in the CRCA market in Sri Lanka over the past four years. For this purpose Tata Steel set up a professional Distribution network for its Cold Rolled Critically Annealed (CRCA) products with State of the art service centre capabilities to meet the requirements of the customer. The Customer base includes major Furniture manufacturers as well as high end Panel producers.

Tata Steel is also a major player in the galvanised and specialty wires business through its subsidiary M/s Lanka Special Steels.

To further facilitate this change in focus, in the year 2006, a Liaison Office was set up in Sri Lanka. This ensured a smooth and effective customer interface. Tata Steelium which was launched in 2003 in India, serves a wide spectrum of customers including the auto ancillaries sector, the panel industry for electrical and telecom applications, furniture industry and drums and barrel industry.

As partners in progress, Tata Steelium in Sri Lanka will offer its valued customers, consistent supplies, differentiated products for various applications, source credibility through Product branding and facilitate continuous knowledge dissemination and sharing of good practices to help the Sri Lankan CRCA market to competitively compete in the Global market.