Singer introduces 'Sisil World'

Singer (Sri Lanka) which brought to the Sri Lankan people Singer Plus and Singer Mega now brings for their benefit a new retail channel by way of 'Sisil World'.

Singer Plus and Singer Mega - electrical and electronic goods' stores which offer multiple brands, each to a different market category - have become household names in Sri Lanka since they were launched.

Singer (Sri Lanka) saw potential for another multi-brand retail channel to serve the market and thus launched 'Sisil World'. Sisil is the pioneer heritage brand in local refrigerators which Singer acquired from Associated Electricals in 2001.

Last December, Singer also launched several retail outlets as well as the Philips and Kenwood brands from Hayleys.