Five S concept helps Kelani Cables increase turnover, market share
The practice of the five S concept and team work has helped Kelani
Cables to increase its sales turnover and market share within a short
period, said Managing Director, Kelani Cables, Hemantha Perera.
Chairman, Mawbima Lanka Foundation, Ariyaseela Wickramanayake
presents the certificate to Managing Director Kelani Cables,
Hemantha Perera. Chairman, Kelani Cables, Upali Madanayake is
also in the picture. Pic by Sudath Malaweera
He said by introducing the five S concept the company was able to
instill discipline, develop skills and build confidence among employees.
The sales turnover has increased by 100 per cent and the market share
has grown within a year.
The five S concept is a management system practised in Japan and is
accepted by global corporates as an effective management tool to improve
efficiency and build confidence among employees.
Eliminating unwanted procedures, cleanliness, order, standardisation
and training are the principles of the five S concept which has helped
big corporates to achieve their goals", he said.
The consistent improvement of quality, customer care and leadership
have been the driving force of the company's growth. The regular
communication through the joint consultative committee and exchange of
views has brought reputation to the company by winning awards for
quality, productivity, business excellence and practice of the five S
"Despite many challenges Kelani Cables was able to reach a profit
mark of Rs 3 billion last year and a 35 per cent market share.The
company's wide distribution network helped to achieve its targets",
Perera said that they will launch telephone and instrumentation
cables shortly. The company manufactures welding transformers and
submersible pump cables.
The cable industry faces many challenges. The company will introduce
unmatched products and venture into new export markets this year.
Kelani Cables founded in 1969 by P. A.P .B. Wijegoonawardena as an
import substitute during the controlled economy is one of the first
cable manufacturers in the country. The company exports electrical,
telecommunication cable and enamelled winding wires to India and the
The company obtained the ISO 9001 certification in 1999 and has won
many accolades such as the National Quality Award and Industrial
Excellence Award in 2006 and 2007.
Kelani Cables was awarded the Soorya Sinha Logo by the Mawbima Lanka
Foundation recognising all brands as truly Sri Lankan. The Foundation
which was set up last August has awarded the accreditation to over 200
Marketing Manager Kelani Cables, Anil Munasinghe said the company
will invest on new products to promote sales of local products through
the Gane Ape De concept.
"The attitude of our consumers towards indigenous products can be
changed only by marketing quality products", Munasinghe said.