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DateLine Sunday, 8 June 2008

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SAP to play vital role in oil exploration

Oil exploration in Sri Lanka is a huge market opportunity for SAP (Systems Applications Products) which will play a significant role in the country's efforts to tap the resource and reduce its staggering fuel bill.

There is much market potential for SAP in the SME sector in Sri Lanka and other emerging markets in the region which the company will be looking at to build its footprint, said COO SAP, Asian Pacific Japan and SVP SME, Stephen Watts.

He was addressing a Round Table discussion on SMEs on the fast track at the SAP Summit 2008 at the Grand Hyatt Hotel in Mumbai on Thursday.

SAP has doubled the revenue and the market share of many SMEs in Sri Lanka. Conceitedness and slow in decision making by entrepreneurs are impediments for business development in Sri Lanka, Watts said.

There is plenty of market opportunities across various sectors in the country. SAP leverages business solutions to around 30 SMEs in the textile, consumer products, and government entities helping them to enhance efficiency by adopting the best practices.

When asked what is the key to business development in India, he said Indians are daring and are never hesitant to make decisions. They are patriotic and committed to develop the country.

He said the growth in the Indian SME sector is phenomenal and over the years the number of small enterprises turning into large businesses has increased. India is the fastest growing country in the SME sector

Around 70 per cent of SAP customers in Asia Pacific and Japan region are SME. The SME year-on-year growth is 43 per cent on a constant currency basis. SAP targets US$ 1 billion and 10,000 customers in 12-18 months in the Indian SME sector.

Getting the right partners, localising and building markets and sustaining businesses are key factors that SAP takes into account in venturing into the SME sector. SAP cannot provide all the solutions customers require but creates and builds markets and ensures that business growth is sustained, Watts said.

Chairman Essel Group, Subhash Chandra said he will extend his fullest support to develop the media industry in Sri Lanka.

The media plays a constructive role in developing economies and in India it has helped to promote the SME sector.

Captain, Indian Test Cricket Team, Anil Kumble said leadership is the key to success in adversity. Listening and decision making, backing team members and equanimity in challenging times are important attributes of good leadership.

The Indian cricket team has emerged as one of the best teams and has played exceptionally well over the past four-five years because of the clear goals and roles that have been set. Kumble said it is essential to provide a consistent feedback, reward and recognise performers and never to underestimate anyone, a practice that will help any sector to develop.

Related Story: SAP to increase market share by 20% in Lanka

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