Emirates’ Inflight Entertainment wins fourth Skytrax Award

Emirates has again received plaudits for its innovative inflight technology after scooping the much-coveted Skytrax 2008 Best Airline Inflight Entertainment Award for the fourth consecutive year.

The airline’s ice (information, communication and entertainment) and ice Digital Widescreen systems received top honours based on a passenger survey carried out by Skytrax. From August 2007 to June 2008, more than 15 million travellers of 93 nationalities took part in Skytrax’s World Airline Survey, which covered several areas of the airline industry.

The criteria for the award included the quality of inflight entertainment, best movie selection, TV and documentary programs and best audio choices.

Quality of headsets and sound, audio programming, games selection and screen size were also considered.

Vice President Passenger Communications and Visual Services Patrick Brannelly said: “To win this award for the fourth consecutive year is a fantastic achievement, proving yet again that Emirates’ significant investment in the inflight entertainment product is appreciated by our customers.

We also make significant investments in the latest technology to ensure our passengers enjoy not only the widest range of entertainment, but also the capacity to communicate with family and friends on the ground.

“Launching ice Digital Widescreen last year is another example of how Emirates continually enhances its inflight technology and product offering.