Leo Burnett Lanka to host Leo Foundations workshop

Leo Burnett Solutions Inc. (LBSI), the Sri Lankan office of internationally acclaimed advertising agency network Leo Burnett Worldwide, will host up to 30 young advertising professionals from across the Asia Pacific region next week, to an intensive four-day workshop - Leo Foundations 2008- Sri Lanka. At the workshop, participants will be taken through a series of modules by renowned advertising professionals from the network and two professional trainers.

Leo Foundations will focus on the complete cycle of the business starting with understanding the client’s issues and marketing objectives, how to position a brand, gain powerful insights and how to write great briefs, moving forward to brainstorming ideas.

The final module will focus on how to create great communications, evaluate it and present it.

Initiated with the aim of developing tomorrow’s leaders, Leo Foundations has been coordinated by LBSI in conjunction with Linda Locke, Chief Executive Officer of Godmother Consulting Pte Ltd.

A graduate in art and design, and the former regional Creative Director of Leo Burnett Asia Pacific, Linda is ideally suited to provide young Burnetters a grounding in the marketing communications.

The faculty comprises John Borzi of six Degrees along with a team of Senior Burnetters including Richard Dale (Leo Burnett - Australia), Mark Blears (Leo Burnett - Asia Pacific) and Trevor Kennedy (Leo Burnett Sri Lanka). This experienced and renowned team will provide the participants at the inaugural Leo Foundations program a grounding on the key elements of the advertising business in a 21st century context.