‘Certified Manager’ launched

Charmaine Fernando

The Institute of Certified Professional Managers (ICPM) launched their inaugural Journal titled ‘Certified Manager’ recently at the Taj Samudra Hotel. Chief Guest on the occasion was Country Director, Asian Development Bank. Sri Lanka Dr.Richard Vokes,

President Prof. Lakshman R. Watawala handing over the first copy of the inaugural edition of “The Certified Manager”, the official Journal of “Institute of Certified Professional Managers” to (Chief Guest), Country Director, Sri Lanka Resident Mission, Asian Development Bank Dr. Richard Vokes.

President, Institute of Certified Professional Managers, Professor Lakshman R. Watawala, said that the inaugural journal will carry articles written by eminent authors on the global financial crisis and its impact on the economy and business. This, he said, would benefit both the State planners and private sector businessmen to identify ill effects of the financial crisis and plan strategies for their survival.

He also said that the journal covers many sectors outlining its relevance to practical aspects of different businesses while the author’s experiences, expertise, knowledge and innovative ideas all lend a wealth of information to enlighten the reader on the subject of the global financial crisis, its impact and ways of surmounting the challenges.

29 articles

The inaugural issue carries 29 articles, seven of which written by Nivard Cabraal, Noako Iishi, Culus Astrup, Saman Kelegama, Harsha de Silva, Mohammed Ajari and Narhari Rao, outline the global and macro aspects of the financial crisis, its causes and impacts.

Four articles on the Tea and Plantation industry written by Rohan Fernando, G.D.V. Perera, Mahen Dayananda and Asgi Akbarally examine the sharp initial adverse aspect of the global crisis emphasising the case for government assistance and action to overcome the effects on the short run. Apparel industry crisis is addressed by Ajith Dias and Harsha de Silva emphasizing the immediate need to sustain the existing businesses banking on the future potential. Possibilities are highlighted in a optimistic note, here.

Milindu Mallawarachchi, Mangala Yapa and N. Murthy stress on the adverse effects on the transport sector touching on the global picture, local and individual industry level based on potential responses and innovative possibilities.

Firm level adjustments up against the macro level global crisis scenario are addressed by Anura Ekanayake, Nihal Jinasena and Udith Liyanage emphasize that ultimately it boils down to industries adjusting to become fitter, leaner, flexible with sharper response toward market realities as a method of survival and sustainability.

Lal Jayawardena, M. G. Kularatne,, C.A.N.Perera, S. Mittapala, Lakith Peiris, Ravi Peiris, Dinesh Weerakkody, Kumudini Heenetigala and Waruna Singappuli display insights in to the potential impacts and prescribe remedial measures on individual industry speculations covering a vast field such as the newspaper industry, construction, tourism, employment, health, executive compensation, corporate governance, share market and export credit.

Opportunities in challenge

It was summed up that there is opportunity in the challenge, irrespective of the fact that the crisis impacts globally and locally and that our actions require corrections at all levels.

It was emphasised that both the State and private sector need to work in close unison, as a group and as individual cooperates, to overcome the crisis on a victorious note. Pooling resources maybe a good move to begin with, notes the journal.

The inaugural issue of the CPM Journal has proved its metal and stands a tribute to the intellectuals behind it. ICPM deserve commendation for outputting such a valuable collection of thoughts from industry specific expertise.