Unilever wins again

Unilever brands dominate the 100 Sri Lankan 'Leading Brands' list Underlining the strength of its brand portfolio, 11 brands marketed by Unilever Sri Lanka were ranked among Sri Lanka's top 100 private brands. This is by far the highest number of brands of a single company to be listed in the top 100 rankings.

These rankings were compiled by Brand Finance Lanka and published in the inaugural edition of the 'Brands Annual'. TNS Lanka provided independent research for these ratings.

Significantly, all 11 of Unilever's brands were listed within the top 50, with 9 brands ranked among the top 25, further highlighting the company's remarkable achievement.

Unilever brands occupied three slots in the first ten, with its iconic brand Sunlight, which is celebrating its 125th anniversary this year, grabbing 2nd place followed by Lifebuoy at No.5 and Signal at No.6. Not very far behind were Surf Excel and Lux securing 11th and 15th positions.

Sunsilk, Pears and Vim occupied the 21st, 22nd and 25th positions. Astra, ranked at No. 27, Marmite at No. 32 and Fair & Lovely gaining 39th place completed the Unilever brands in Sri Lanka's Top 100 private brands list.

The ranking evaluation measures brand management, brand presence, emotional connection, functional performance, and rates brand preference to determine brand value.

The heritage, associations and corporate reputation impacting a brand are also included in the evaluation.

Amal Cabraal, Chairman of Unilever Sri Lanka said that brands are at the very heart of the Unilever business and as such the company is deeply committed to building and developing brands and markets, through consumer and shopper insight led innovation and consistent investment backed by appropriate technology, powerful processes, and brilliant market execution.

He also said: 'Our efforts to ensure our brands deliver best in class value propositions have yielded excellent results in the market place where our brands have secured the No. 1 position in every category we operate in'.