Advertising and marketing solutions at Skills

Sixteen years ago, under the initiative of Sri Sangabo Corea Skills Advertising and Marketing (Pvt) Ltd set forth with an ambitious vision of tapping the inborn creative talents of individuals and utilising those talents to further the commercial, social and communal aspirations of companies and individuals through focused and creative advertising.

A decade and a half later, what differentiates Skills in today's cluttered environment is their proven leadership as a new breed of agency uniquely qualified in total market solutions.

Following the change of management in 2001, Skills aims to provide their clients with the most effective media mix in order to position their products/services above their competitors through effective, innovative and highly customised advertising and marketing solutions.

"Today, we reflect on the accomplishments of our sixteen years, but more importantly we are poised for an even bigger and better future," said MD, Ananda Samarasinghe.

Ananda Samarasinghe, who has been in the print and electronic media fields and has vast experience in the advertising sector, is joined in the management by Priyanga Jayaweera, who has over 20 years experience in the advertising and marketing field both locally and internationally, as well as by L. D. Ganegoda, who has a name in the business community and has helped take the company to all levels of the society.

The highly professional team of creative personnel, including 4 creative directors and 3 art directors-each with close to 20 years of experience in the field, who are passionate about their work is Skills' biggest strength. What makes Skills stand out is that their small size and intense professionalism making the product exclusively tailor-made to achieve the desired end in the market.

Based at Kirullapone, skills Advertising and Marketing offers a full range of marketing, advertising and public relations services for a diverse range of products, including banking, healthcare, education, fast moving consumer goods (FMCG), IT & software, and communications etc.

As much as every department is essential for a complete and unique package, the Media Department is of crucial importance to any advertising agency. Cordial relations with media personnel are of utmost importance and Skills capitalizes on the exceptional PR skills of their media personnel to get their clients the best deals in town. Looking at their comprehensive and remarkable client portfolio which is currently estimated at over 100 clients, the management said "what is remarkable is that many of our clients are those who have been with us from the inception".