Triad team wins Sri Lanka's Young Spikes competition

The Young Spikes team from Triad broke new ground in the industry when they won the Young Spikes Competition 2009, making them the first Sri Lankan team to participate in the Young Spikes Competition at the Spikes Asia Festival, which will be held in Singapore from September 16 to 18. Spikes Asia is Asia's first ever advertising festival and aims to celebrate and inspire Asian creativity in advertising.

The Triad team won this accolade for their innovative campaign idea centered around the introduction of "Radio Networking", a novel concept aimed to develop and retain a loyal listener base for the sponsor Yes FM.

The competing teams comprised of young advertisers from a variety of leading agencies such as Leo Burnett, JWT, Grant McCann Erickson, Words Advertising, Response Marketing and Triad.

The winning campaign by the Triad team was a strategy driven, insight based communication that borrowed from the success of social networking to introduce radio networking as the next generation of radio.

The jury, headed by Russell Miranda, Executive Creative Director of Grant McCann Erickson, and supported by senior industry professionals, unanimously agreed that this campaign was the most strategically focused and creatively memorable, addressing the concerns raised in the brief to present a revolutionary proposition that will enhance the brand value while offering them an out-of-the-box business solution through a communications idea.

The winning team comprising Charith De Silva, Arrvinda Salwatura, Lanil Peiris, and Madhu Hewakapuge will travel to Singapore to compete against some of the best young creative teams from all over Asia at the Young Spikes Competition.

Given the fertile strategic thinking background and the focus on creative thinking as an agency practice, the Triad Team is confident to face the upcoming challenge and eager and determined to bring back a grand win for Sri Lanka.

This win by Triad is an important hallmark and an inspiration to local agencies that are committed to raise the bar of creative excellence in Sri Lanka.