Singer adjudged the strongest brand

For the fifth consecutive year Singer brand was assessed as the strongest brand in the Brand Finance Brand Rating for 2009 with an AA+.

Singer has been able to top the Brand Rating table since the inception of the Brand Finance league table which was launched 5 years ago and it is testament to the long-term brand building efforts of the company.

The Brand Rating which is annually carried out by Brand Finance is published in the Brands Annual, which is a much looked forward to review of Sri Lanka's top brands. The rating is based on publicly available data across various brand matrix and supported by market research.

A brand rating is like a company credit rating, which provides investors with the future outlook for the brand and indicates the ability of the brand to attract future revenue for the business. An AA+ brand rating therefore provides assurance to the stakeholders, that the management does indeed fully understand its true potential, leading to finding ways of leveraging it and adding value in the future.