A new era of trust from Union Assurance

From a platform of care to a platform of trust, Union Assurance has transformed its image in the insurance sector with a new look, a new brand promise and a new logo. Union Assurance Chief Executive Officer Dirk Pereira said though the brand has changed, the core values of the insurer remains strong.

"We have a fresh brand promise that was created to deliver an unparalleled level of trust", he said, "Trust is the most important factor in our business because at the end of the day, insurance is a long-term agreement and the consumer looks for a trusted partner to work with."

The new brand symbolizes this value proposition by combining a warm orange and a firm grey in an unbreakable link of energy and strength. "We are building on the trust that we have acquired for over two decades of business in the insurance sector", Pereira explained, "And we are now geared to build on that success. "He added that the entire company with a workforce of 2800 empowering 50 branches across the island, was aligned to embrace this new opportunity. "We have the backing of our shareholders and as a team we are aligned for this change. Our internal processes are also aligned to deliver this new promise."

The process of re-branding the iconic Union Assurance image however, came after extensive research. General Manager Marketing and Distribution Rukman Weeraratne said, "We at Union Assurance kept our ear to the ground and felt the heartbeat of the consumer clearly. We know what they are looking for and we have equipped ourselves to service their needs."