Capt Kumar Sangakkara to energise Viva
Viva, a brand of GlaxoSmithKline Consumer Healthcare - Sri Lanka,
(subsidiary of, GlaxoSmithKline PLC.) announced its renewed partnership
with Sri Lanka cricket captain Kumar Sangakkara, at a media conference
held recently.
Sangakkara was retained in his role as Viva brand ambassador for the
fourth consecutive year, as his persona and image drive an affinity with
Viva, a malted food drink that embodies energy, stamina and vigour, to
suit the lifestyle needs of active adults who are always on the move.
Sachi Thomas, Managing Director of GSK Consumer Healthcare Sri Lanka
said: "Viva is a brand synonymous with sports, fun and adventure,
therefore for us, no other personality embodies these values better than
Sri Lankan cricketing hero, Kumar Sangakkara.
His continued and ongoing success on the field, is a symbol of his
energy and passion for the game of cricket and therefore was a natural
choice for us.
Kumar's iconic personality and achievements will no doubt help us to
better communicate the brand promise of Viva, that offers energy and a
great start to the day. Together, Viva and Kumar will continue to
energize the Nation.
Sri Lankan lifestyles have changed in recent years and they have
become extremely demanding.
Consumers often find themselves moving increasingly towards
multi-tasking.
In turn they are looking for that one cup of energy - that can
deliver stamina, performance and overall well-being. Given this need,
Viva is making headway in the market place.
Viva is presented with 'Power Boosters', which includes a combination
of energy releasing Vitamins and Iron (Vitamins B1, B6, B2, Niacin, B12,
C and Folate) that are a must for high stamina activities, catering to
active adults of all ages.
Viva Brand Ambassador, Kumar Sangakkara, said: "I am very excited at
the opportunity to be a part of Viva that apart from a great taste,
offers me the energy I require for my active life. Viva offers me just
the right nutritional balance that enables me to do more, feel better
and improve my game all the time.
According to GSK, Sangakkara's role as brand ambassador will be
personified by a series of promotional involvements in communicating
with Viva users and Sri Lankan consumers at large, as he distinctly
embodies the dynamism and energy of the brand.
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