AOD spearheads crafts for export
The Academy of Design (AOD), South Asia’s design campus, specialises
in professional creative education in the major areas of design
including fashion, interiors, graphics, photography and jewellery.
AOD believes in exercising the power of creativity to its full
potential, and has spearheaded the Sri Lanka Design Festival which plays
a major role in the development of design in Sri Lanka and the South
Understanding the crucial role that design could play in Sri Lanka’s
development, AOD has facilitated a special project involving those in
the North and East regions.
The project ‘Design Re-creation’ places AOD’s designers in direct
contact with artisans.
AOD’s alumni and student body, along with the college’s Principal
Karen MacLeod and Interior Design Program Head Joel Rapp visited the
villages in the North and East to work directly with the artisans.
The project covers many traditional crafts like rattan, palmyra,
fabric weaving and knitting. AOD’s international design team is
currently working with the affected communities in the villages of
Marathamunai, Naruvizhikkulam, Paavulupattan and Kudiyirippu and in the
Mannar, Jaffna, Batticaloa and Ampara districts.
“The Sri Lankan government and others have already set up craft
centres in certain areas, but there has not been any consistent training
or guidance in design or marketability to help these artisans match
their products with market requirements,” said Managing Director AOD,
The crafts produced through this project are to be marketed in the
international market as high quality exports and will be given a special
platform at the annual Sri Lanka Design Festival organised by the AOD.