Sunquick fruit squash unveils new logo

Scan Products, the branded consumer manufacturing and marketing arm of C. W. Mackie PLC., has unveiled a new brand logo for their benchmark brand, Sunquick in keeping with international changes. Sunquick has given this new identity to ensure stronger communication in using real fruits and no artificial colours, sweeteners or flavours.

The new branding of Sunquick seeks to highlight the positioning of the Sunquick logo while preserving elements of the brand image that are essential to the Sunquick's trademark. It also seeks to highlight the key sales factors of high concentrations of vitamin C, that it can make over 40 fruit filled glasses, and to show more fruits.

Chief Operating Officer of Scan Products Mangala Perera said, "Sunquick is one of our most prized products and the value it brings to our business is immeasurable. Our consumers need to understand that this brand stands for quality. Therefore, we are giving our brand a contemporary look that is more relevant for consumer perception. Sunquick assures the same great taste to our valued consumers, he said.