MoneyGram launches Cricket for Peace

MoneyGram International, a global money transfer company and a partner in the ICC Cricket World Cup 2011, launched a music album - Cricket for Peace in Mumbai, recently.

Cricket For Peace was a theme-based music contest that linked cricket with world peace.

The program invited music and cricket lovers across the three ICC World Cup 2011 hosting nations to create musical compositions depicting ways cricket can foster the spirit of world peace. Auditions were held in Mumbai, Ahmedabad, Delhi, Chandigarh, Kolkata, Chennai, Bengaluru, Dhaka and Colombo. The participants were encouraged to create compositions in local Indian languages, Bangla and Sinhala, plus were free to use local flavors of their regions in their compositions.

The band 'Highways' from Colombo comprising, Thushara - leader/ keyboards, Rayan - guitar/vocals, Thushantha - drums/saxophone, Sheryl - bass, Keith, Sajith and Anne on vocals. Their 'Let there be Love' features in the album.

The anthem, written by lyricist and film writer Ravinder Randhawa, drives the message that cricket can foster brotherhood within a country and nations. Music was composed by Nishith Mehta and is it's sung in English, Hindi, Bangla and Sinhala by 11 artistes from India, Bangladesh and Damien Fernando, Leonard Vittachi, Shehan Wanigasekara and Dilan Jayakody from Colombo.

MoneyGram International's partnership with ICC offers the company a multi-country opportunity to reach its target customers across South Asia, Middle East and Africa.

The company plans to grow its service network across South Asian regions and especially in key receiver markets such as Bangladesh, India and Sri Lanka.