SLAITO showcases Sancharaka Udawa

Sri Lanka will witness a unique initiatives taken by the travel and tourism industry for the second consecutive year, in the form of Sancharaka Udawa 012. It is conceptualised and spearheaded by the Sri Lanka Association of Inbound Tour Operators (SLAITO) and organised by the Sri Lanka Professional Conference Exhibition and Event Organisers with the backing, of Sri Lanka Tourism.

The event will see the gamut of the country's tourism products and services share a single platform enabling them to expand and serve the industry better.

The focal point of Sancharaka Udawa 2012, like in the previous year is to give companies and individuals with unique offerings who fall out of the category of large scale businesses, a chance to showcase their products and services within the industry and to the public.

Therefore, the event is seen as a meeting ground for a multitude of products and service providers to share their business ideas, network and most importantly innovate and give the traveller the best that Sri Lanka could offer.

President of SLAITO Nilmin Nanayakkara said that this is the ideal meeting place for all medium and small scale service providers.

"The concept behind the thinking of Sancharaka Udawa was the fact that this country has so much to offer to the world and to harness all these offerings, we saw the need of a common meeting ground.

With the dawn of peace in the country, there is tremendous focus and interest among travellers to witness the beauty of the island. We believe that Sri Lanka has a lot to offer that would overwhelm visitors.

The big players in the industry have the capacity to showcase and market their products and services.

The small and medium scale business in the tourism industry are usually left in the lurch despite having unique products and services.

It is this void that we wish to fill and that was the thinking behind - Sancharaka Udawa , he said.

The participants for the event would not be confined to, promoters of villas, boutique hotels, small scale guest houses, bungalows and heritage properties as well as home-stays in strategic locations with potential for tourism together, Restaurants at mid-way points in cities and small towns; bars, cafes and coffee houses.

The ever-rising demand for adventure sports would see Sancharaka Udawa hosting sports and soft adventure providers who offer water sports, boat trips, cycle trails, white water rafting, mountain climbing, camping sites and dormitory-type accommodation in wildlife parks and all other areas within the adventure sports circuit.