ODEL Luv SL at Dutch Hospital shopping mall

Economic Development Minister Basil Rajapaksa opens the new store while Defence Secretary Gotabaya Rajapksa and Founder and CEO ODEL Otara Gunawardena look on

ODEL launched a sub brand for a range of home-grown products in the fashion, accessories, souvenirs and household item categories that are to be retailed in a new format of stores.

The new brand Luv SL made its debut at The Courtyard the shopping precinct at the former Dutch Hospital complex at Echelon Square, which has been renovated as part of the government's program to give Colombo a facelift to convert the destination into a tourist attraction while retaining its original Dutch architecture.

Comprising 1,200 square feet this store is to be followed by a second Luv SL store at Queen's Hotel, Kandy.

The Souvenir departments at the flagship ODEL store at Alexandra Place will also be rebranded with the same name. The Luv SL stores will offer products from ODEL, 'Backstage,' 'Embark' and 'Delight' - all home-grown brands - while the store at Queens Hotel Kandy will also feature a Sri Lankan jeweller, a tea brand and a beauty brand.