Singer joins Artmatrix to supply office furniture

by Jayampathy JAYASINGHE

Singer Sri Lanka entered into an agreement with Artmatrix Technology, a Malaysian-based company to supply office furniture. According to the Agreement, Singer will distribute Artmatrix's range of products in Sri Lanka.

Singer Sri Lanka Chairman, Hemaka Amarasuriya and Artmarix Technology Vice President (Sales), Francis Lau inking the deal. - Pic: Sumanachandra Ariyawansa

Marketing Director Singer Sri Lanka, Nassar Majeed said Artmatrix Technology was the first furniture company selected from Malaysia. "Malaysia is one of the largest furniture suppliers to Western Europe, North America, the Middle East and other countries.

It was the first Malaysian office furniture manufacturer to be awarded the Environmental Choice Australia Eco label", he said.

Meanwhile, Singer plans to use its furniture factory in Piliyandala to turn out some of the products under licence from Artmatrix.

Artmarix Technology's Vice President (Sales), Francis Lau said they selected Sri Lanka as a partner because it was a major market in South Asia.

Several Malaysian conglomerates such as NDB Group, Sharmila Hotels Group and CIB Bank have opened branches in Sri Lanka. Atrmarix Technology commenced operations in Malaysia in 2005.

"We manufacture and design office furniture. We opened our first office in Dubai in 2007 and subsequently opened showrooms in India, Singapore, Jakarta, Oman and Mauritius", Francis Lau said.