BBDO Lanka launches mechanical air cleaning billboard

The launch of Asia's first mechanical air cleaning hoarding - a hoarding that actually filters certain harmful content from the surrounding air, purifies it, and releases the purified air back to the environment was launched by BBDO, Lanka.

Managing Director, BBDO Lanka, Santosh Menon, said "At BBDO Lanka, we wanted to make a contribution to the environment. The first step was to become the first advertising agency in South Asia to become carbon neutral, but we wanted to do more. We came up with an idea that has immense potential - an air purifying hoarding. While this is a good idea, there is always room for improvement. We welcome input from engineers, corporate, advertisers and the public on how we can make this idea better and more effective in combating air pollution.

The environment we live in, particularly the air we breathe, is continuously under attack from pollutants released into the atmosphere. As South Asia's first advertising agency to go carbon neutral, we decided we wouldn't stop there. Our aim to give back to the community is what brought about the revolutionary idea of using advertising as billboards to provide a solution that will in time impact the community."

Minister of Environment, Anura Priyadarshana Yapa said, "It is heartening to see companies take the initiative and work towards conserving the environment. With the fast pace of life, we often forget the importance of the air we breathe. I would like to encourage all companies to adopt this technology and carry it forward.