Wedding collection at Hameedia

Hameedia introduced a campaign titled 'Three Generations - the Tradition lives on...' . Managing Director, Fouzul Hameed said "Recent research indicates that nearly 90 percent of Sri Lankan bridegrooms wait until the last minute to choose their clothes.

"This figure is alarming. While these are the last minute shoppers, only 10 percent prospective grooms spend time planning. This has to be avoided at all costs".

Hameed said that one's wedding is undoubtedly the most important day in one's life. "One must thus endeavour to be a class apart. The has been custom-made to ensure that one complements one's bride.

Quality, style and fit are the hallmarks of our clothes. Be it ready-made or tailor- made attire, we use the best fabrics and accessories which are used by the best of the brands around the world", he said.