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Sunday, 17 June 2012

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Hush puppies to make its debut in Sri Lanka

The origins of Hush Puppies brand name are clearly unsophisticated. The name was coined by the brand's first sales manager, after a snack of deep fried corn fritters called “hush puppys”. It was popular among American farmers to throw 'hush puppies' at their barking dogs to quiet them.

He also discovered that, at the time, tired feet were known as “barking dogs”.

Prince Phillip of Great Britain chose Hush Puppies to wear on a 1959 visit to the United States. (Two years later Hush Puppies offered a women’s line for Queen Elizabeth.) Future US president Gerald Ford presented a pair of Hush Puppies golf shoes to President Dwight Eisenhower.

Also, Hush Puppies was the official dress footwear of the 1960 Summer and Winter games in Rome and Innsbruck.

What makes a product an icon? A powerful idea that touches the lives and imaginations of people everywhere; compelling product that meets needs and wants; a strong identity that resonates with values and aspirations; and a vision that will allow it to grow.

Casual style is still a powerful, re-inventive, and global concept as it was when Hush Puppies introduced it in 1958. It is an idea Hush Puppies shared with the world to become one of the five largest global brands of casual footwear.

An original idea, born fifty years ago, continues to inspire the world today. And, very soon, Hush Puppies will introduce world class casual style and comfort to Sri Lanka.

 

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