Shaw Wallace Ceylon transformed

Shaw Wallace Ceylon Ltd, one of Sri Lanka's oldest and leading distribution firms is transforming into an organisation built on innovation and technology backed by the parent company Renuka Holdings PLC - Agribusiness and food specialists,.

Since the acquisition by Renuka Holdings PLC in March 2011, the group has invested heavily in infrastructure and technology. "Our commitment in transforming Shaw Wallace into a manufacturing and distribution company is of utmost priority.

We believe this will help the company leverage on some of our popular brands such as Captain, Plaza, Sun Gold, Rainer's and launch more innovative products that provide a wider choice for our consumers," said Chief Operating Officer, Shilanth Boteju.

"With over a quarter of a century of experience in manufacturing and exporting value added agro-based products to over 61 countries, Renuka Holdings PLC's expertise in the value addition of export quality food products will certainly add more choice for the Sri Lankan market," he said.

Transformation of Shaw Wallace operations through technology is currently being implemented. This integrated distribution process will be fully automated to enhance its sales efficiency and cater the growing demands of the industry.

"Our company and brands enjoy a lifetime of trust among our consumers and stakeholders, and believe we are now well positioned to seize opportunities and take the company to another level," said Managing Director of Shaw Wallace Ceylon Ltd, Shamindra Rajiyah.