Sunday Observer: Official media partner - Asia Super
A passion for modelling
Unlike a few decades ago, today, fashion is not something that only
exists in dresses, rather it has become a lifestyle. Fashion has to do
with ideas; not only the way we dress but also the way we live and the
day-to-day behaviour have become a type of fashion. Fashion is always of
the time in which you live. It is not something that stands alone.
Talking about fashion trends, the next thing which comes to mind is
models, who display the changing fashions from time to time. The
modelling industry has now become one of the best money-generating
industries in the world. Though in Sri Lanka the situation is slightly
different, a positive trend has been created among passionate youth
around the world who chose their profession in modelling.
Asia Super Model Contest 2012 is a good opportunity for the Sri
Lankan fashion models who are involved with the industry already as well
for the energetic, good looking youth who have the enthusiasm to get
into the modelling industry.
Though Asia Super Model Contest was started in 2006; it is the first
time that Sri Lanka could get the opportunity to take part in the
contest. The National Director of Asia Super Model Contest is Jayantha
Weerasinghe. The Sunday Observer is the official media partner of the
event. Talking about the upcoming model selection for the Asia Super
Model contest 2012 which will be held in China, Jayantha Weerasinghe
"This is the very first time that Sri Lankan contestants will get the
chance to participate in Asia Super Model Contest 2012 in China from
September 1 - 18. It will be a great opportunity for Sri Lankan models
who are already in the field and also for those who have the passion
towards the field but not got the opportunity yet to showcase their
talents. We are planning to send two models to represent Sri Lanka in
the competition once we do the selections".
There's a special criteria to select the models for the competition.
For modelling, beauty is not the first priority, but the height and body
shape are very important. Therefore, our main priority is height which
is a minimum level of 5' 6" and figure and the competition is open for
girls between 18 to 24 years. This time Singapore is not going to take
part in the competition because last year the shortest contestants were
from Singapore which violated the competition requirements. Therefore,
we would strictly follow their requirements and will send the best two
models of the country, who have the potential to bring some recognition
to the country," Jayantha said.
The Asian Super Model Contest was launched in May 2006 and at that
time there were only China, Japan and Korea which participated in the
event. However, the contest became popular among the Asian countries and
today there are 15 Asian countries taking part in the contest.
Asian Super Model Contest is organised by China Fashion Designers
Association, Guangxi TV and China Bentley Culture Development Co. Ltd.
The spectacular contest is broadcast by Guangxi TV to the whole nation.
There is a 60 million audience watching the contest through TV and
internet. The contest is the bridge that promotes communication and the
fashion industry in Asia.
This year 14 Asian countries will participate in the Asia Super Model
Contest and five of them are participating in the event for the first
time. They include Sri Lanka, Russia, Bashkirstan, Uzbekistan, Dubai and
Tadzhikistan. The other ten Asian countries are China, Japan, Korea,
Mongolia, Malaysia, the Philippines, Thailand, India and Vietnam."So, we
encourage all the young girls who think they have the ability and
passion for modelling and who look forward to find their real place
according to their talents, not only within the country but in Asia as
well at international level".
"Though the closing date for applications was on July 12 we still
would like to keep it open the path for those who have a real interest
to take part in the competition with the relevant requirements.
Therefore, anybody who is interested can still apply through our
website and our facebook profile. Our main intention is to have a top
quality show locally and send the selected best two models for the
competition which will be held in China in September this year," he