Munchee launches Apple Puff

Apple Puff was recently introduced to the market by Munchee. The objective of launching Apple Puff to the biscuit market is to expand the puff category by offering an exiteing product for consumers, said Group Director and Head of Marketing and Sales of Ceylon Biscuits Limited, Nandana Wickramage. He said that biscuit consumers in Sri Lanka appreciate new products and that has been a factor behind the success of Munchee.

In 2001, Munchee re-launched its Lemon Puff product by modifying and improving all aspects of the product including taste, texture and packaging. One notable feature of the re-launch was changing pack graphics of traditional green and yellow combination to a predominantly white colour pack. Combined with this and the superior taste and quality helped Munchee to capture the leadership in the Lemon Puff category which is 63 percent of the market share. This has been well-established in market surveys conducted by the Neilsens, an independent market research company.

Eight years ago, Munchee launched Chocolate Puff which contributed to the expansion of the Puff category of the biscuit market. The launch helped Munchee to gain an additional 27 percent of the market share in the Puff category. The first sale of Munchee Apple Puff was done recently at its factory where Deputy Chairman of Ceylon Biscuits Ltd, Ramya Wickramasingha handed over the first consignment to Proprietor of Sunil Weerakoon distributors, the Distributor for Munchee in HoranaSunil Weerakoon.