Singer Sri Lanka partners ZEUS

Singer Sri Lanka PLC has entered into a strategic partnership with 'ZEUS', the social media marketing service of zMessenger. 'ZEUS' will be responsible for managing the online presence of Singer Sri Lanka PLC conducting social media campaigns across multiple channels.

"Social media has changed the marketing landscape tremendously. Gone are the times that businesses had absolute control over the message and the medium. Now individuals are creating independent platforms to create conversation," said Marketing Director Singer (Sri Lanka) PLC, Nasser Majeed.

"Conversations that are important for any business. And having a partner who specialises in creating and managing these dialogues are a critical element of the business," he said.

CEO, zMessenger (Pvt) Ltd, Ms. Jayomi Lokuliyana said, "We created ZEUS to help business grow through social media marketing by providing complete online marketing solutions. Our expertise will assist in bridging the gap in social media marketing by nurturing the relationship between the consumer and brand in real time".