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Sunday, 10 March 2013

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Aviva NDB transforms into AIA

AVIVA NDB Insurance became AIA Insurance Lanka PLC last week.

The refurbished lobby

"AIA is one of Asia's leading insurers and the world's fifth largest by market capitalisation. Introduction of the new name in Sri Lanka meant an change at the company's head office and at all the branch offices spread out across the country. The change of corporate brand from AVIVA NDB to AIA was a major milestone in the company's history spanning 25 years," a spokesman for the company said.

"The transformation was evident at the head office in Colombo and at the 57 branch offices and 15 area development offices," he said..

AIA displays a skyline silhouette of a major landmark from each of its markets, in the Group's internal communication material and now the familiar octagonal image of the Dalada Maligawa has been included in the panel of Asia's famous icons.

Managing Director Shah Rouf said, "This is a proud and obvious conclusion to our becoming a part of the AIA Group and the financial and corporate strength that it brings for our customers."

General Manager, Marketing and Bancassurance, Amal Perera said, "Our transformation into AIA is an important milestone in our brand journey injecting the business with the strength that comes with AIA's long and extensive experience in the Asian region.

The Group's ample knowledge of the Asian market will be invaluable in taking our business forward."

The brand change which had been anticipated since the acquisition of AVIVA NDB Insurance by AIA, was first announced in September last year. AIA's Group Chief Executive and President, Mark Tucker visited Sri Lanka to affirm AIA's commitment to make the country its 16th market. Last December AIA completed the $ 109 million acquisition of a 92.3 percent stake in the company.

 

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