Aviva NDB transforms into AIA
AVIVA NDB Insurance became AIA Insurance Lanka PLC last week.
The refurbished lobby
"AIA is one of Asia's leading insurers and the world's fifth largest
by market capitalisation. Introduction of the new name in Sri Lanka
meant an change at the company's head office and at all the branch
offices spread out across the country. The change of corporate brand
from AVIVA NDB to AIA was a major milestone in the company's history
spanning 25 years," a spokesman for the company said.
"The transformation was evident at the head office in Colombo and at
the 57 branch offices and 15 area development offices," he said..
AIA displays a skyline silhouette of a major landmark from each of
its markets, in the Group's internal communication material and now the
familiar octagonal image of the Dalada Maligawa has been included in the
panel of Asia's famous icons.
Managing Director Shah Rouf said, "This is a proud and obvious
conclusion to our becoming a part of the AIA Group and the financial and
corporate strength that it brings for our customers."
General Manager, Marketing and Bancassurance, Amal Perera said, "Our
transformation into AIA is an important milestone in our brand journey
injecting the business with the strength that comes with AIA's long and
extensive experience in the Asian region.
The Group's ample knowledge of the Asian market will be invaluable in
taking our business forward."
The brand change which had been anticipated since the acquisition of
AVIVA NDB Insurance by AIA, was first announced in September last year.
AIA's Group Chief Executive and President, Mark Tucker visited Sri Lanka
to affirm AIA's commitment to make the country its 16th market. Last
December AIA completed the $ 109 million acquisition of a 92.3 percent
stake in the company.