CEAT achieves record sales

CEAT Kelani Holdings has achieved record sales of car and van radial tyres in May 2013, enabling it to increase its market share in this product segment to a dominant 30 per cent. Last May, sales of CEAT radial tyres exceeded 20,000, a company spokesman said.

"Surpassing 20,000 radial tyres per month is a key milestone for us. We anticipated this growth and have already planned expansion to double our capacity," said Managing Director of CEAT-Kelani, Raman Rajagopalan. "We have added many new sizes in the car and van categories, which has facilitated growth."

"Today radial sales account for more than 20 percent of CEAT-Kelani's annual revenue, and with more new sizes for cars and SUVs in the pipeline, we expect our volumes to increase and drive growth."

CEAT radial tyres manufactured in Sri Lanka are exported to 14 countries and expansion of capacity would enable the company to cater to rising demand in the international market, he said.

"We now have more than 850,000 users of CEAT radials in Sri Lanka, and an unaided brand recall of 90 percent, competing in a segment with many global leaders," said Vice President, Sales and Marketing, Ravi Dadlani. "This is excellent progress that justifies expansion and upgrading of our radial production facilities in Sri Lanka."