Singha Cement rewards drivers and helpers

"While, thanking our customers, it is equally important to care for the people who work for us such as lorry drivers and helpers who come to collect cement loads and distribute them among the retailers," said company official, Nelson.

An employee being congratulated by a company official

Singha Cement implements this novel scheme by offering dry ration parcels to lorry drivers and helpers who come for order collections. This program is conducted on the basis where, they gather points based on the number of cement bags they collect on their trips to the plant. Once they have the requisite number of points they could collect their dry ration parcels.

"They could even forego their dry rations, and collect sufficient points to obtain a household appliance they need such as a gas cooker, TV or any other item," a spokesman for the company said.

Nelson said that over 200 dry ration parcels were given every month among this low income segment. "With the rising cost of living this scheme helps fulfill a family's daily needs and is highly appreciated by our drivers and helpers who get yet another opportunity of winning more prizes through a raffle draw where home appliances are given to the winners."

Nelson said that by taking 'social responsibility' to the people who work for them through activities such as this, Singha Cement has exerted a huge influence on the community while building tremendous loyalty towards the company and the brand.

"We consider customers and our lorry drivers and helpers as part of the Singha family.

We feel it is important to show our appreciation to them in return by supporting them where their daily needs are concerned and by helping to provide home appliances for these hard working people".