Samsung launches UHD TV

Samsung Electronics has introduced Ultra High Definition TV (UHD TV), the 85S9, to the market.

"This year we will strengthen our legacy of introducing televisions that have the best in class design and superior performance. Consumers need innovation and Samsung has responded by launching televisions that are clearly category defining products.

These products have given our consumers a reason to upgrade and what we are witnessing is a dramatic transition from CRT to Flat Panel TVs, Smart TVs and now to UHD TVs, said Managing Director, Samsung India Electronics (Pvt) Ltd, Sri Lanka Office, H K Chang.

"Blending technology excellence with fine craftsmanship, the 85S9 offers four times the resolution available in Full HD displays.

The 85S9 also includes Samsung's proprietary up-scaling engine which can up-convert HD or Full-HD to UHD-level picture quality by restoring information details to create greater precision for real-life picture quality," a spokesman for the company said.

"In addition to the up-scaling engine, Samsung is meeting current conflicting UHD content industry standards in several other ways with its smart evolution features to ease purchaser's concerns," he said.