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Sunday, 22 September 2013

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Lanka at Busan travel fair

The Embassy of Sri Lanka in Korea, in association with the Sri Lanka Tourism Promotion Bureau, organised Sri Lanka's pavilion at the 16th Busan International Travel Fair (BITF) earlier this month.

BITF is the largest travel exposition in Busan, the second largest city in Korea after Seoul. It attracted international and national tourism organisations including 430 local and foreign exhibitors representing 43 foreign countries, 14 of which were Asian nations.

All major tourist destinations of Asia including Thailand, India, China, Japan, Malaysia and the Philippines were strongly represented at the fair. The 95,000 visitors to the fair consisted of professionals from the tourism industry as well as the public who aimed to discover potential travel destinations for their future vacations.

Sri Lanka's pavilion portrayed the island's tourism themes from its heritage to its culture. As a result, the pavilion earned high praise from visitors and won the Best Tourism Marketing Award from KOTFA. Complimentary cups of Ceylon Tea were available to visitors along with fun games and opportunities to win gifts after participating in a tourism survey about Sri Lanka.

In parallel to BITF, a tourism promotion seminar was arranged at the Haeundae Centum Hotel.

The event was well attended by Korean tour operators and tourism and Buddhist associations based in Busan. During the seminar, attendees were briefed on Sri Lanka as an ideal tourism destination, particularly as a key site for Buddhist tourism.

During 2012, Korean tourist arrivals in Sri Lanka increased by 43 percent in comparison to the previous year.

In 2013, with the commencement of direct flights by Korean Air between Colombo and Seoul and along with tourism promotional opportunities such as the BITF, Sri Lanka hopes to continue to enjoy a growth in the tourism sector and spread its culture and heritage to the world.

- news.lk

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