Lanka bags 'Outsourcing Destination of the Year' award

Sri Lanka was awarded the 'Outsourcing Destination of the Year' award by the National Outsourcing Association (NOA), UK at a ceremony in London recently.

The NOA recognises best practices in outsourcing projects, and rewards end-users, suppliers, advisors and destinations.

National Outsourcing Association, Director, Kerry Hallard said, "Two thousand and thirteen was a monumental year for the NOA, as it was our 10th anniversary, and we saw a growing number of submissions - all of outstanding quality."

"The shortlist truly represents the best of the best in outsourcing, and I am proud to see that many organisations clearly value the positive association of participation," he said.

SLASSCOM, Chairman, Madu Ratnayake said, "We are delighted that Sri Lanka has been awarded the 'Outsourcing Destination of the Year' award by the National Outsourcing Association. Over the past five years, we have executed a focused market development strategy internationally, building on the strong relationships and foundation many pioneering companies have established in international markets.

SLASSCOM pitched for this award for the last three consecutive years and we are delighted to have won this year. This is a great testament of our industry potential and more specifically of the growing visibility of the Sri Lankan IT and knowledge services industry."

The NOA operates as a not-for-profit trade association to promote best practices in outsourcing, lobbying government and regulators, and provides information to companies and managers using outsourcing.