SLABA to boost apparel exports
The Sri Lanka Apparel Brands Association (SLABA) was launched at the
Cinnamon Lakeside recently.
Economic Development Minister Basil Rajapaksa and a large gathering
of key apparel industry players were present.
Formerly known as the Domestic Garment Manufacturers Association, one
of SLABA's primary objectives is to gain local and international
recognition as the hub of Sri Lanka's apparel brands.
"Sri Lanka's retail apparel market today is estimated to be in the
region of US$ 2 billion. 40% of this market share is contributed by Sri
Lankan brands. We thus felt that the time was opportune to re-brand
We have re-branded to gain greater recognition as we assert ourselves
in the industry and market-place as an Association which encourages
branded quality products for the consumer," said SLABA Chairman
"With a membership of over 60 working diligently towards the
sustainable growth of the industry, the continuous growth of Sri Lanka's
apparel industry is a testament to the dedication, commitment and
passion of many industry stakeholders," he said.
"SLABA is privileged to have many dedicated and passionate people as
members," Dharmawardane said. SLABA represents professional industry
companies consisting of apparel manufacturers, accessory and fabric
manufacturers, support services, buying offices and buyers'
representative and other ancillary apparel related businesses.
This combined effort provides an ideal single window of opportunity
for buyers and investors who seek high-end ethical manufacturing
solutions with complete backward integration to complement their supply
SLABA's aims and objectives are manifold. While operating as a
facilitator to develop the apparel brands segment among newcomers to the
industry, it also seeks to take Sri Lankan brands to the international
arena and establish them as globally recognised brands.
It will provide a common forum for the diverse product portfolio of
branded apparel representing casual wear, tailoring and formal wear,
fashion wear, uniform and work wear, lingerie and other products such as
socks, head wear and bags.