SLT Rainbow Pages to help promote tourism
Directories play a very important role by disseminating contactable
information of government and private business organisations as well as
residential subscribers through the white pages to the general public
and business community helping them make right decisions while
generating millions of transactions by linking buyers and sellers
through the classified business section and the business white pages.
Apart from the flagship telephone directory, SLT Rainbow Pages has
now diversified into industry-specific directories catering to niche
markets like wedding, tourism and so on with the success of the national
Tourism has become a fast-growing industry followed by the end of the
decades-long civil war. Meanwhile, the government has launched an
accelerated development program for the tourism industry expecting to
attract about 2.5 million visitors by 2016.
Having been understood the importance of this booming industry, SLT
Rainbow Pages as the directory publisher to the nation under the
umbrella of the nation's telecommunication giant - Sri Lanka Telecom -
has made a big effort to support the industry with its resources and
Hence the Tourist Directory was introduced and its first
comprehensive print version was published last year targeting the
tourist season. Being well-acclaimed by the industry, the first tourist
directory was a resounding success that led the development of a
comprehensive tourist website as well as a mobile app.
SLT Rainbow Pages Tourist Directory that consists of nearly 500 pages
of very comprehensive information on the island's attractions,
activities (adventures and other sports), travel tips, shopping,
products and services guide and much more coupled with beautiful images
is an ultimate guidebook that helps tourists enjoy their holiday with
much convenience and no hassle and also it encourages much more tourist
spending on Sri Lankan products and services.
Over 25,000 copies of the Tourist Directory which is published
annually are made freely available in hotel rooms of over 700 leading
tourist hotels across the island.
In keeping with fast-developing technology, a very comprehensive and
informative tourist website, the development of which is currently in
progress will be launched in September 2014 in parallel with the
beginning of the forthcoming tourist season and a mobile application
will also be launched early 2015.
At a time we are living in a digital era, introduction of digital
versions of directories is of much importance.
Tourist directory website which globally promotes Sri Lanka as one of
the finest destinations in the world to holiday in will help tourists
plan their tour well ahead of their arrival.
The tourist directory website contains descriptive articles supported
image galleries, digital maps etc., on Sri Lanka's tourist attractions,
activities, shopping, accommodation, dining, travel tips, and everything
a tourist may want to well plan his or her tour in Sri Lanka before
arrival or to find things after arrival. Also, in order to best support
the business community in the tourism industry, the website is developed
in such a way that they can make use of this website to promote their
businesses world over. Accordingly, the website accommodates banner
spaces and detail pages where advertisers could put out their company
profile with the product range, brand names, logos, image & video
galleries, purchase options, payment methods, branch network, digital
maps with location directions, and with many more features.
When it comes to mobile phones, today it has become people's closest
digital device since its multitasking capability and portability.
Hence, information, entertainment, business, finance, banking,
shopping etc., have become just a touch at fingertips. We believe the
tourist directory mobile app will serve as an on-the-palm guide for
tourists most of whom tend to use smart phones while travelling.
The tourist directory Mobile App also will have scores of features
such as image galleries, digital maps with directions, banner spaces and
detail pages including above features for advertisers and much more to
make it Sri Lanka's number one tourist mobile app.
Meanwhile, the 2014/2015 print tourist directory is to be released by
September 2014. Therefore, there remains a great opportunity for those
who are into the tourism industry to reap a host of benefits through the
SLT Rainbow Pages Tourist Directory product range.