Singer official at Beko conference in Turkey

Beko, the global brand of Arçelik A.S., hosted 1,240 authorised dealers from different corners of Turkey and the globe at its sixth Annual Beko Authorised Dealers Meeting in Istanbul, Turkey recently.

Director, Marketing and Commercial, Mahesh Wijewardene said, "It was an honour to attend the Beko Authorised Dealers Meeting in Turkey. Singer is proud to be the sole distributor and authorised service partner for Beko in Sri Lanka."

"We launched Beko in Sri Lanka in 2012 with an impressive array of world-class products and the response was phenomenal, with tech-savvy Sri Lankan consumers embracing the brand's sophisticated designs and innovations," he said

The 2015 event marked the brand's 60th anniversary. The Beko brand has captured the highest growth rate in Europe for seven consecutive years, and maintains its position as the second largest white goods brand in Europe, with an unprecedented 10 million units sold in 2014.

Arçelik A.S. is a Turkish Fortune 500 company which markets its products on the global platform under the brand name Beko.

Set up in the 1955, its 60-year history includes a proven track record of continuous growth and innovation of home appliances and consumer electronics within Turkey, and the global market.

Beko distributes products to consumers in over 100 countries worldwide, and its product portfolio includes washing machines, refrigerators, ovens, hobs, hoods and dishwashers.

Apart from presenting dealers from over 100 countries with an opportunity for networking, knowledge building and idea generation, the event's agenda included presentations of the brand's performance, a wealth of new market information and an insight into the organisation's future plans.

The company also presented its cutting-edge product portfolio for the year ahead.

Arçelik has strengthened its investments in Southeast Asia by laying the foundation for a refrigerator plant in Thailand. Backed by state-of-the-art, flexible production facilities, strong R&D and talented staff, Beko has been successful even in the world's most competitive home appliance markets.