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Sunday, 28 June 2015

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New rice brand for the health-conscious

Grains ‘n’ Green (Pvt) Ltd, a company headed by businessman Roshan Perera has ventured into agriculture with an investment of Rs. 150 million.


Roshan Perera

The company has introduced a new brand of rice Akshata, which caters to fast-growing health-conscious consumers who wish to change their eating habits. The growing demand for this product has spearheaded the construction of a 50-ton rice mill. Construction work is due to be completed before the end of the year.

The brand is now available at leading supermarkets islandwide with traditional rice varieties such as Pachcha-Perumal, Suwandel and Kuruluthuda in convenient packs of 800 grams.

According to Roshan Perera, Akshata will soon be available in Australia, capitalising on the need for gluten-free, low GI staple food diet already making waves in the West. “The rice mill will revolutionise the local flour industry, ending the monopoly of wheat flour, which will in turn boost the economy due to reduced imports,” he said.

Akshata was created to be in line with the mainstream brands that offer gluten-free options with the advantage of being traditional and wholesome.

Thirty percent of Sri Lankans look for wholesome gluten-free and low GI rice with a light texture. Akshata offers a variety of rice that has been bequeathed from the time of our kings.

The brand’s pay-off line, ‘Unravel the mystique of royalty’ pays tribute to this brand of rice which is a rich inheritance from Sri Lanka’s glorious past.

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