Seylan Bank reaches social media landmark

Seylan Bank reached a social media landmark this week, with 200,000 fans on its Facebook page.

One of the first banks in Sri Lanka to reach this milestone, Seylan Bank has been spearheading social and digital media marketing in the banking and financial sector in Sri Lanka since 2012.

"As a leading bank in Sri Lanka, digital marketing is a vital part of our strategy to provide a better banking experience to our customers, interact with them and to constantly innovate and augment our offerings," said Deputy General Manager, Marketing and Personal Banking, Seylan Bank, Tilan Wijeyesekera.

"We use social media as a platform to engage and add value and we are grateful to our fans for their continued support," he said.

Seylan Bank's social media success can be attributed to its innovation and efforts to address customer's needs through real time interaction via its customer support tab; a variety of interactive apps to enable Gamification and a series of special promotions to reward its fan base.